Ordering search results based on a knowledge level of a user performing the search

ABSTRACT

Systems and methods for ranking search results according to a knowledge level of a user. A computer-implemented method includes: receiving, by a computing device, a search query from a user via a user computer device; determining, by the computing device, a plurality of results based on the search query; determining, by the computing device, a respective expertise level for each of the plurality of results; ranking, by the computing device, the plurality of results based on a knowledge level of the user and the respective expertise level for each of the plurality of results; and outputting, by the computing device, the ranked plurality of results to the user computer device.

BACKGROUND

The present invention relates generally to computer-based searching and,more particularly, to methods and systems for ordering search resultsbased on a knowledge level of a user performing the search.

Search engines have become the dominant way to access information on theInternet, providing ease of use and accurate results. Typically, searchresults generated from a search engine comprise a list of URLs (UniformResource Locator) of web sites. For example, when a search query is runthrough a search engine, a user enters some keywords and the searchengine returns a list of documents (web sites, PDFs, etc.) as searchresults. The results are often ranked by determined relevancy, e.g.,according to a scoring algorithm of the search engine, and listed inorder according to the ranking so that the user is not overwhelmed withthe task of having to skim through a myriad of possibly irrelevantmatches. However, a user may not be interested in some search results,even those that are scored as highly relevant to the search query, whenthe search results are within the knowledge level of the user.

SUMMARY

In an aspect of the invention, a computer-implemented method includes:receiving, by a computing device, a search query from a user via a usercomputer device; determining, by the computing device, a plurality ofresults based on the search query; determining, by the computing device,a respective expertise level for each of the plurality of results;ranking, by the computing device, the plurality of results based on aknowledge level of the user and the respective expertise level for eachof the plurality of results; and outputting, by the computing device,the ranked plurality of results to the user computer device.

In another aspect of the invention, there is a computer program productfor ranking search results according to a knowledge level of a user. Thecomputer program product includes a computer readable storage mediumhaving program instructions embodied therewith. The program instructionsare executable by a computing device to cause the computing device to:receive a search query from a user via a user computer device; determinea plurality of web pages based on the search query; determine arespective expertise level for each of the plurality of web pages; rankthe plurality of web pages based on a knowledge level of the user andthe respective expertise level for each of the plurality of web pages,wherein the knowledge level of the user is determined from activity ofthe user from a previous search query for a same topic as the searchquery; and output the ranked plurality of web pages to the user computerdevice.

In another aspect of the invention, there is a system for ranking searchresults according to a knowledge level of a user. The system includes aCPU, a computer readable memory and a computer readable storage mediumassociated with a computing device. The system includes: programinstructions to receive a search query from a user via a user computerdevice; program instructions to determine a plurality of web pages basedon the search query; program instructions to determine a respectiveexpertise level for each of the plurality of web pages; programinstructions to rank the plurality of web pages based on a knowledgelevel of the user and the respective expertise level for each of theplurality of web pages; and program instructions to output the rankedplurality of web pages to the user computer device. The programinstructions are stored on the computer readable storage medium forexecution by the CPU via the computer readable memory. The knowledgelevel of the user is determined from activity of the user from aprevious search query for a same topic as the search query.

BRIEF DESCRIPTION OF THE DRAWINGS

The present invention is described in the detailed description whichfollows, in reference to the noted plurality of drawings by way ofnon-limiting examples of exemplary embodiments of the present invention.

FIG. 1 depicts a computing infrastructure according to an embodiment ofthe present invention.

FIG. 2 shows an exemplary environment in accordance with aspects of theinvention.

FIG. 3 shows an exemplary sequence of web pages in accordance withaspects of the invention.

FIGS. 4A and 4B show exemplary displays of search results in accordancewith aspects of the invention.

FIG. 5 shows a flowchart of steps of a method in accordance with aspectsof the invention.

DETAILED DESCRIPTION

The present invention relates generally to computer-based searching and,more particularly, to methods and systems for ordering search resultsbased on a knowledge level of a user performing the search.Implementations of the present invention can be used when makingrecommendations to a user, e.g., in response to a user initiatedinformation request such as a web search (e.g., Internet search). Inembodiments, the user's actions are monitored and analyzed to determinea knowledge level of the user in a particular search topic. The actionsmay include reading web pages during previous searches, in particularprevious searches of the same search topic. The determined knowledgelevel may be used to adjust the rank of search results that are belowthe determined knowledge level. In this manner, search results that arebelow the knowledge level of the user, and thus potentially of lessinterest to the user, may be presented lower in a ranked list of searchresults. Search results that are at or above the knowledge level of theuser, and thus potentially of more interest to the user, may bepresented higher in the same ranked list of search results.

Aspects of the invention are described herein with respect to websearches (e.g., Internet searches). However, implementations of theinvention are not limited to web searches, and instead may be used withother types of database or information retrieval search enginesinformation, including but not limited to operating system (OS) ordesktop search tools.

When performing a web search, the user's determined knowledge level canbe used as a factor in ranking the search results. The determinedknowledge level can change over time as the user progressively learnsand builds their knowledge level. In this manner, an earlier search fora search query may return a first set of results, and a later search forthe same search query may return a second set of results rankeddifferently than the first set due to the user's knowledge level havingchanged in the time between the earlier search and the later search.

The present invention may be a system, a method, and/or a computerprogram product. The computer program product may include a computerreadable storage medium (or media) having computer readable programinstructions thereon for causing a processor to carry out aspects of thepresent invention.

The computer readable storage medium can be a tangible device that canretain and store instructions for use by an instruction executiondevice. The computer readable storage medium may be, for example, but isnot limited to, an electronic storage device, a magnetic storage device,an optical storage device, an electromagnetic storage device, asemiconductor storage device, or any suitable combination of theforegoing. A non-exhaustive list of more specific examples of thecomputer readable storage medium includes the following: a portablecomputer diskette, a hard disk, a random access memory (RAM), aread-only memory (ROM), an erasable programmable read-only memory (EPROMor Flash memory), a static random access memory (SRAM), a portablecompact disc read-only memory (CD-ROM), a digital versatile disk (DVD),a memory stick, a floppy disk, a mechanically encoded device such aspunch-cards or raised structures in a groove having instructionsrecorded thereon, and any suitable combination of the foregoing. Acomputer readable storage medium, as used herein, is not to be construedas being transitory signals per se, such as radio waves or other freelypropagating electromagnetic waves, electromagnetic waves propagatingthrough a waveguide or other transmission media (e.g., light pulsespassing through a fiber-optic cable), or electrical signals transmittedthrough a wire.

Computer readable program instructions described herein can bedownloaded to respective computing/processing devices from a computerreadable storage medium or to an external computer or external storagedevice via a network, for example, the Internet, a local area network, awide area network and/or a wireless network. The network may comprisecopper transmission cables, optical transmission fibers, wirelesstransmission, routers, firewalls, switches, gateway computers and/oredge servers. A network adapter card or network interface in eachcomputing/processing device receives computer readable programinstructions from the network and forwards the computer readable programinstructions for storage in a computer readable storage medium withinthe respective computing/processing device.

Computer readable program instructions for carrying out operations ofthe present invention may be assembler instructions,instruction-set-architecture (ISA) instructions, machine instructions,machine dependent instructions, microcode, firmware instructions,state-setting data, or either source code or object code written in anycombination of one or more programming languages, including an objectoriented programming language such as Smalltalk, C++ or the like, andconventional procedural programming languages, such as the “C”programming language or similar programming languages. The computerreadable program instructions may execute entirely on the user'scomputer, partly on the user's computer, as a stand-alone softwarepackage, partly on the user's computer and partly on a remote computeror entirely on the remote computer or server. In the latter scenario,the remote computer may be connected to the user's computer through anytype of network, including a local area network (LAN) or a wide areanetwork (WAN), or the connection may be made to an external computer(for example, through the Internet using an Internet Service Provider).In some embodiments, electronic circuitry including, for example,programmable logic circuitry, field-programmable gate arrays (FPGA), orprogrammable logic arrays (PLA) may execute the computer readableprogram instructions by utilizing state information of the computerreadable program instructions to personalize the electronic circuitry,in order to perform aspects of the present invention.

Aspects of the present invention are described herein with reference toflowchart illustrations and/or block diagrams of methods, apparatus(systems), and computer program products according to embodiments of theinvention. It will be understood that each block of the flowchartillustrations and/or block diagrams, and combinations of blocks in theflowchart illustrations and/or block diagrams, can be implemented bycomputer readable program instructions.

These computer readable program instructions may be provided to aprocessor of a general purpose computer, special purpose computer, orother programmable data processing apparatus to produce a machine, suchthat the instructions, which execute via the processor of the computeror other programmable data processing apparatus, create means forimplementing the functions/acts specified in the flowchart and/or blockdiagram block or blocks. These computer readable program instructionsmay also be stored in a computer readable storage medium that can directa computer, a programmable data processing apparatus, and/or otherdevices to function in a particular manner, such that the computerreadable storage medium having instructions stored therein comprises anarticle of manufacture including instructions which implement aspects ofthe function/act specified in the flowchart and/or block diagram blockor blocks.

The computer readable program instructions may also be loaded onto acomputer, other programmable data processing apparatus, or other deviceto cause a series of operational steps to be performed on the computer,other programmable apparatus or other device to produce a computerimplemented process, such that the instructions which execute on thecomputer, other programmable apparatus, or other device implement thefunctions/acts specified in the flowchart and/or block diagram block orblocks.

The flowcharts and block diagrams in the Figures illustrate thearchitecture, functionality, and operation of possible implementationsof systems, methods, and computer program products according to variousembodiments of the present invention. In this regard, each block in theflowcharts may represent a module, segment, or portion of instructions,which comprises one or more executable instructions for implementing thespecified logical function(s). In some alternative implementations, thefunctions noted in the block may occur out of the order noted in thefigures. For example, two blocks shown in succession may, in fact, beexecuted substantially concurrently, or the blocks may sometimes beexecuted in the reverse order, depending upon the functionalityinvolved. It will also be noted that each block of the flowchartillustrations, and combinations of blocks in the flowchartillustrations, can be implemented by special purpose hardware-basedsystems that perform the specified functions or acts or carry outcombinations of special purpose hardware and computer instructions.

Referring now to FIG. 1, a schematic of an example of a computinginfrastructure is shown. Computing infrastructure 10 is only one exampleof a suitable computing infrastructure and is not intended to suggestany limitation as to the scope of use or functionality of embodiments ofthe invention described herein. Regardless, computing infrastructure 10is capable of being implemented and/or performing any of thefunctionality set forth hereinabove.

In computing infrastructure 10 there is a computer system (or server)12, which is operational with numerous other general purpose or specialpurpose computing system environments or configurations. Examples ofwell-known computing systems, environments, and/or configurations thatmay be suitable for use with computer system 12 include, but are notlimited to, personal computer systems, server computer systems, thinclients, thick clients, hand-held or laptop devices, multiprocessorsystems, microprocessor-based systems, set top boxes, programmableconsumer electronics, network PCs, minicomputer systems, mainframecomputer systems, and distributed cloud computing environments thatinclude any of the above systems or devices, and the like.

Computer system 12 may be described in the general context of computersystem executable instructions, such as program modules, being executedby a computer system. Generally, program modules may include routines,programs, objects, components, logic, data structures, and so on thatperform particular tasks or implement particular abstract data types.Computer system 12 may be practiced in distributed cloud computingenvironments where tasks are performed by remote processing devices thatare linked through a communications network. In a distributed cloudcomputing environment, program modules may be located in both local andremote computer system storage media including memory storage devices.

As shown in FIG. 1, computer system 12 in computing infrastructure 10 isshown in the form of a general-purpose computing device. The componentsof computer system 12 may include, but are not limited to, one or moreprocessors or processing units (e.g., CPU) 16, a system memory 28, and abus 18 that couples various system components including system memory 28to processor 16.

Bus 18 represents one or more of any of several types of bus structures,including a memory bus or memory controller, a peripheral bus, anaccelerated graphics port, and a processor or local bus using any of avariety of bus architectures. By way of example, and not limitation,such architectures include Industry Standard Architecture (ISA) bus,Micro Channel Architecture (MCA) bus, Enhanced ISA (EISA) bus, VideoElectronics Standards Association (VESA) local bus, and PeripheralComponent Interconnects (PCI) bus.

Computer system 12 typically includes a variety of computer systemreadable media. Such media may be any available media that is accessibleby computer system 12, and it includes both volatile and non-volatilemedia, removable and non-removable media.

System memory 28 can include computer system readable media in the formof volatile memory, such as random access memory (RAM) 30 and/or cachememory 32. Computer system 12 may further include otherremovable/non-removable, volatile/non-volatile computer system storagemedia. By way of example only, storage system 34 can be provided forreading from and writing to a nonremovable, non-volatile magnetic media(not shown and typically called a “hard drive”). Although not shown, amagnetic disk drive for reading from and writing to a removable,non-volatile magnetic disk (e.g., a “floppy disk”), and an optical diskdrive for reading from or writing to a removable, non-volatile opticaldisk such as a CD-ROM, DVD-ROM or other optical media can be provided.In such instances, each can be connected to bus 18 by one or more datamedia interfaces. As will be further depicted and described below,memory 28 may include at least one program product having a set (e.g.,at least one) of program modules that are configured to carry out thefunctions of embodiments of the invention.

Program/utility 40, having a set (at least one) of program modules 42,may be stored in memory 28 by way of example, and not limitation, aswell as an operating system, one or more application programs, otherprogram modules, and program data. Each of the operating system, one ormore application programs, other program modules, and program data orsome combination thereof, may include an implementation of a networkingenvironment. Program modules 42 generally carry out the functions and/ormethodologies of embodiments of the invention as described herein.

Computer system 12 may also communicate with one or more externaldevices 14 such as a keyboard, a pointing device, a display 24, etc.;one or more devices that enable a user to interact with computer system12; and/or any devices (e.g., network card, modem, etc.) that enablecomputer system 12 to communicate with one or more other computingdevices. Such communication can occur via Input/Output (I/O) interfaces22. Still yet, computer system 12 can communicate with one or morenetworks such as a local area network (LAN), a general wide area network(WAN), and/or a public network (e.g., the Internet) via network adapter20. As depicted, network adapter 20 communicates with the othercomponents of computer system 12 via bus 18. It should be understoodthat although not shown, other hardware and/or software components couldbe used in conjunction with computer system 12. Examples, include, butare not limited to: microcode, device drivers, redundant processingunits, external disk drive arrays, RAID systems, tape drives, and dataarchival storage systems, etc.

FIG. 2 shows an exemplary environment in accordance with aspects of theinvention. The environment includes a server 50 (e.g., a web server)connected to a network 55. The server 50 may comprise a computer system12 of FIG. 1, and may be connected to the network 55 via the networkadapter 20 of FIG. 1. The server 50 may be configured as a specialpurpose computing device that is part of a web search engineinfrastructure. For example, the server 50 may be configured to receivea search query generated by a user computer device 60, coordinate theexecution of search query, and format the result of the search queryinto an HTML page that is returned to the user computer device 60. Theexecution of a search query by the server 50 may include, for example,sending queries to index servers (not shown), merging results from theindex servers, computing ranks of the results, and retrieving a summaryfor each result from a document server (not shown).

The network 55 may be any suitable communication network or combinationof networks, such as a local area network (LAN), a general wide areanetwork (WAN), and/or a public network (e.g., the Internet). The usercomputer device 60 may be a general purpose computing device, such as adesktop computer, laptop computer, tablet computer, smartphone, etc. Inembodiments, the user computer device 60 runs a browser applicationprogram that provides an interface (e.g., a web page) by which a usermay enter (e.g., type) a search query to be submitted to the server 50.The server 50 may be configured to communicate with plural differentuser computer device 60 simultaneously, and perform search functionsseparately for each user computer device 60 independent of the others.

Still referring to FIG. 2, a knowledge module 65 of the server 50 isconfigured to perform one or more of the functions described herein. Theknowledge module 65 may include one or more program modules (e.g.,program module 42 of FIG. 1) executed by the server 50. In embodiments,the knowledge module 65 is configured to track a sequence of web pagesaccessed by a user as a result of a search query entered by the user atthe user computer device 60. In aspects, the knowledge module 65 isconfigured to determine an expertise level for each web page in thesequence, determine a knowledge level of the user based on the expertiselevel of one or more web pages in the sequence, and rank subsequentsearch results based in part on the determined knowledge level of theuser.

FIG. 3 shows a diagram of an exemplary sequence of web pages P1-P24accessed by a user from a search result. In the diagram, each ovalrepresents a web page that was accessed by the user, and lines betweenovals indicate the sequence in which the web pages were accessed by theuser. In this example, the user entered a search query at user computerdevice 60 and was provided with a search result list, e.g., an HTML pagepresenting a ranked list of results to the search query. The web pagesP1-P24 represent web pages that the user accessed (e.g., by clicking onan URL) after being presented with the search result list. For example,the user may have clicked on a URL in the search result page to accessweb page P1, then clicked on a hyperlink in web page P1 to access webpage P2, then clicked on a hyperlink in web page P2 to access web pageP3, and so on. Conventional search analytics tools (e.g., Search EngineOptimization (SEO) tools, web analytics tools, data mining, etc.) may beused to monitor and track web pages a user accesses and in what orderthe web pages are accessed. In this manner, the web pages P1-P24represent a sequence of web pages that the user accessed as a result ofa particular web search.

A sequence may be deemed terminated when the user enters a new searchquery or closes the browser. For example, web page P24 may be the lastweb page that the user accessed during this particular search prior toentering a new search query or closing the browser at user computerdevice 60. A different sequence may be generated when the same userenters a different search query, e.g., for a different topic. Moreover,different users that enter a same search query may have differentsequences since the different users will most likely navigatedifferently through the search results. In this manner, implementationsof the invention create a unique sequence for each user for each searchquery.

According to aspects of the invention, the knowledge module 65determines an expertise level for each web page in the sequence. In theexemplary sequence shown in FIG. 3, the knowledge module 65 determines arespective expertise level for each web page P1-P24. For example, webpages P1, P2, P3 may be determined as having a beginner expertise level,web page P4 may be determined as having an intermediate expertise level,and web pages P5, P6, P7 may be determined as having an advancedexpertise level. Aspects of the invention are described herein as webpages having one of three expertise levels: beginning, intermediate, andadvanced. However, implementations of the invention are not limited tothree expertise levels, and any desired number of different expertiselevels may be used.

In embodiments, the expertise level for a particular web page isdetermined based on one of: a defined expertise level and a derivedexpertise level. Some web pages may have a defined expertise level. Forexample, a user or community of users may provide input that defines aweb page as having a particular expertise level for a given topic. Thedefined expertise level of a web page may be stored as metadataassociated with the web page, or as content in the page itself. In thissituation, the knowledge module 65 determines the expertise level forthe particular web page by analyzing the metadata and/or page contentthat defines the expertise level.

Some web pages might not have a defined expertise level. For these webpages, the knowledge module 65 may derive the expertise level for theweb page by analyzing the content of the web page. For example, theknowledge module 65 may be programmed to analyze the content of a webpage using natural language processing (NLP) and correlations. Forexample, a the knowledge module 65 may be programmed to search the textof the web page for words or phrases such as “overview” and “summary”and “getting started” and classify a web page having one or more ofthese phrases as a beginner expertise level. Other words and phrases maybe searched to indicate an intermediate expertise level, and still otherwords and phrases may be searched to indicate an advanced expertiselevel. In some instances, the expertise level of a web page cannot bedetermined, in which case the system may alert the user in the searchresults.

In embodiments, the knowledge module 65 is also programmed to track theuser's sequence of reading different web pages on a same topic andestablish a relationship among the web page contents. Informationdefining the relationship between web pages for a particular topic maybe stored as part of the metadata for the web page links. The knowledgemodule 65 may be programmed to use ontology (e.g., information science)techniques to identify similar topics. For example, when a user searchesfor “regression model” and then “association rule,” the system may useontology techniques to determine that both of these search topics arerelated to the topic of “data mining.” In embodiments, the knowledgemodule 65 aggregates the data for a user and creates the sequence ofdifferent readings for the different web pages. This information may bestored as part of the metadata for each web page.

According to aspects of the invention, after determining the expertiselevel for the web pages in a sequence, the knowledge module 65determines the user's knowledge level based on one or more of thedetermined expertise levels. In embodiments, the user's knowledge levelis determined based on a combination of: the expertise level of webpages in the sequence, and a determination of which web pages of thesequence the user has read.

The determination of which web pages have been read by the user may beperformed using metrics such as “dwell time” and/or “time on page” incombination with a length of each page. Dwell time and time on page maybe measured for a particular web page using conventional searchanalytics tools. For example, the knowledge module 65 or another programmodule may measure the amount of time a user spends on a web page afterthe user clicks on the URL of that page from a search result list. Thelength of a web page may also be determined using conventional analyticstools. For example, the knowledge module 65 or another program modulemay measure a length of web page by counting the number of characters,words, sentences, and/or paragraphs contained in the web page. Inembodiments, a ratio of dwell time (or time on page) to page length isdetermined and compared to a predefined threshold value. When the ratiois greater than the threshold value, it is inferred (e.g., determined)that the user read the web page. On the other hand, when the ratio isless than the threshold value, it is inferred (e.g., determined) thatthe user has not read the web page. This is because a user who has spenta small amount of time per amount of content at a web page likely hasnot actually read the web page.

With continued reference to the exemplary sequence shown in FIG. 3, theknowledge module 65 determines that web pages P1, P2, P3 have a beginnerexpertise level, web page P4 has an intermediate expertise level, andweb pages P5, P6, P7 have an advanced expertise level. The knowledgemodule 65 also determines that the user has read web page P4 but has notread web pages P5, P6, P7. Based on these determinations of expertiselevels for the web pages and which web pages the user has read, theknowledge module 65 determines that the user has a knowledge level ofintermediate, e.g., corresponding to the highest expertise level of aweb page that was read by the user.

Other factors may also be used in determining the user's knowledgelevel. For example, a user's discussions in social media may be analyzedby the knowledge module 65 (e.g., using NLP or ontology) to derive theuser's knowledge level on a given topic. A knowledge level that isdetermined from multiple data sources (e.g., web pages read, socialnetworking contribution, profession, etc.) is said to be identified in amulti-channel sequence chain. In embodiments, after the currentknowledge level of the user is identified in multi-channel sequencechain, the knowledge module 65 will identify appropriate URL/searchresults from that sequence and for displaying to the user. The knowledgemodule 65 may additionally determine a multi-channel sequence ofcontents based on the sequence of reading analysis of many differentusers, and identify the position of a particular user in that sequencechain.

FIGS. 4A and 4B show exemplary displays of search results in accordancewith aspects of the invention. In embodiments, the determined knowledgelevel of the user is used to adjust the ranking of search results of asearch query.

FIG. 4A shows an example of a search query and search results when auser submits a search query on a topic for a first time. Since this isthe first time the user has searched for this topic, the knowledgemodule 65 does not have any data for this user on this topic, i.e., aknowledge level for this use for this topic has not previously beendetermined. Accordingly, the server 50 determines the search results ina conventional manner, for example using a scoring algorithm. Forexample, in FIG. 4A the search results 400 are displayed as a list ofweb pages that are ranked according to their determined relevance, e.g.,Web page A is scored most relevant, Web page B has the second highestrelevance, etc. When the user accesses and reads web pages during thisfirst search, the knowledge module 65 monitors the user's activity anddetermines the user's knowledge level in the manner described herein.

FIG. 4B shows an example of a search query and search results when auser submits a subsequent search query on the same topic, either bysubmitting the same search query at a later time or by using the backbutton to return to the search results page. When the user submits asubsequent search query on the same topic, the server 50 determines thesearch results using the same scoring algorithm but adjusts the rank ofcertain search results based on the determined knowledge level of theuser and the determined expertise level of the web pages in the searchresults. For example, web pages in the search results that have anexpertise level (e.g., beginner) that is lower than the knowledge levelof the user (e.g., intermediate) may be demoted in the ranked list ofsearch results, e.g., their score may be decreased relative to otherpages that have an expertise level that is at or higher than theknowledge level of the user.

As shown in FIG. 4B, Web page A has been identified as a web page havinga beginner expertise level, and the user knowledge level has beendetermined as intermediate. Accordingly, Web page A has been demoted inthe list of ranked search results 410, even though Web page A was deemedthe most relevant when the user's knowledge level is not taken intoaccount (e.g., as in FIG. 4A).

In embodiments, the server 50 is configured to cause the search resultpage to display the determined expertise level of each web page in thesearch result list, e.g., as at reference number 405. The determinedexpertise level may be displayed in any desired manner, such as usingtext, symbols, or colors (background and/or text) to visually indicatethe determined expertise level of each web page in the search resultlist.

As shown in FIG. 4B, the server 50 may be configured to cause the searchresult page to display the determined knowledge level of the user, e.g.,at reference number 415. The system may be configured such that the usercan provide input to change their knowledge level, e.g., at input object420. For example, a user having a determined knowledge level ofintermediate may feel that the search results are below their actualknowledge level, and this user may provide input at the search resultpage to manually change their knowledge level to advanced. Based on thismanual change, the knowledge module 65 will re-rank the search resultsusing the user-specified knowledge level.

Still referring to FIG. 4B, search results may be grouped according tothe determined expertise level of the web pages. For example, thebeginner expertise level web pages may be shown in a first group 421,the intermediate expertise level web pages may be shown together in asecond group 422, and the advanced expertise level web pages may beshown together in a third group 423. The groups 421, 422, 423 may bearranged relative to one another in the search result list based on theknowledge level of the user. For example, when a user has a determinedknowledge level of intermediate, the group beginner expertise level webpages (group 421) may be displayed at the bottom of the list, below theother groups 422, 423. The different groups may be displayed in a mannerthat visually indicates the differences between the groups. The webpages within each group may be listed in ranked order of relevancecompared to other web pages in the same group. For example, Web page Band Web page E are displayed together in group 422 because they are bothdetermined to have an intermediate expertise level. Within group 422,Web page B is listed higher than Web page E because Web page B has ahigher relevance score, e.g., determined using the scoring algorithm.

Each time the user accesses and reads more web pages on the same topic,the knowledge module 65 continues to monitor the activity and refine theuser's knowledge level. Higher levels of granularity of web pagesexpertise level and user knowledge level may be used. For example,instead of three levels (e.g., beginner, intermediate, and advanced),there may be ten levels (e.g., levels correspond to numbers between 1and 10) or any other desired scheme. By using greater numbers ofdetermined levels for web page expertise level and user knowledge level,a more fine-tuned search may be achieved.

As described herein, the user's knowledge level is determined for aparticular search topic. When a user performs a subsequent search for asame topic, the determined knowledge level for that topic is utilized inadjusting the ranks of the search results. When the user searches for adifferent topic, a different knowledge level may be determined andutilized in adjusting the ranks of the search results. As used herein,searches of a same topic may be defined as searches that have the exactsame text in the search query. Searches may also be determined as beingto the same topic when the different search queries are not exactmatches. For example, two search queries may be compared to one anotherto determine a percentage of similar words in the queries. When thepercentage of similar words in two queries is greater than a predefinedthreshold, those two searches may be deemed as being directed to thesame topic. Other measures of similarity may be used to determinewhether two searches are directed to a same topic, such as ontology.

FIG. 5 shows a flowchart of a method in accordance with aspects of theinvention. Steps of the method of FIG. 5 may be performed in theenvironment illustrated in FIG. 2, and are described with reference toelements shown in FIG. 2.

At step 505, the system (e.g., server 50 executing knowledge module 65)receives a search query from a user computer device (e.g., user computerdevice 60).

At step 510, the system determines whether this is a first time the userhas searched for this topic, i.e., the topic of the search query fromstep 505. For example, the system may analyze stored data to determinewhether there is an already determined knowledge level for this user forthis topic.

In the event this is the first search for this user for this topic, thenat step 515 the system generates a search result in a conventionalmanner, e.g., using a scoring algorithm. Step 515 may also include thesystem transmitting the search result (e.g., an HTML page containing thesearch result in a ranked order according to relevance to the searchquery) to the user computer device for display on thereon (e.g., asshown in FIG. 4A).

At step 520, the system determines a sequence of web pages associatedwith the search results. Step 520 may be performed in the mannerdescribed with respect to FIGS. 2 and 3. In embodiments, the system maymonitors and tracks the user activity associated with the searchresults. For example, the system may monitor and identify web pages thatthe user accessed from the search result, and a sequence in which theuser accessed the web pages.

At step 525, the system determines an expertise level for each web pagein the sequence that was determined at step 520. The expertise level maybe determined in the manner described with respect to FIGS. 2 and 3,e.g., by using defined or derived expertise levels.

At step 530, the system determines a knowledge level for the user forthis search topic. The knowledge level may be determined in the mannerdescribed with respect to FIGS. 2 and 3. For example, the system maydetermine which web pages of the sequence were read by the user, e.g.,based on dwell time (or time on page), web page length, and a threshold.The system may determine the user's knowledge level based on the highestexpertise level web page read by the user.

At step 535, the system receives a search query from a user computerdevice for the same search topic. The search query at step 535 may be aninstance where the user starts anew at the search page and enters thesame search query again (e.g., at a time after step 505). Alternatively,the search query at step 535 may be an instance where the user employsthe back button to return to the search results page, such that thesearch query from step 505 is still populated in the search field at thesearch page.

At step 540 the system generates a search result based on the searchquery and the determined knowledge level of the user for the topic ofthe search query. Step 540 may be performed in the manner describedherein. For example, the system may initially generate a search resultusing the search query and the scoring algorithm. In embodiments, thesystem determines an expertise level of each web page in the searchresult (either from metadata of the web page or anew), and adjusts theranking of at least one web page in the search result based on theexpertise level of the at least one web page and the determinedknowledge level of he user. Step 640 may include the system transmittingthe search result to the user computer device for display on thereon, asshown for example in FIG. 4B.

Referring back to step 510, when the system determines that the searchquery at step 505 is not a first time the user has searched this topic,then the process proceeds to step 545 where the system determines theuser knowledge level for this topic. In embodiments, previouslydetermined user knowledge levels for topics are stored in memory that isaccessible by the system, and step 545 may include obtaining thepreviously determined user knowledge levels for the topic associatedwith the search query from step 505. The process then proceeds to step540, where the search result is determined based on the search query andthe determined knowledge level (from step 545).

In embodiments, a service provider, such as a Solution Integrator, couldoffer to perform the processes described herein. In this case, theservice provider can create, maintain, deploy, support, etc., thecomputer infrastructure that performs the process steps of the inventionfor one or more customers. These customers may be, for example, anybusiness that uses technology. In return, the service provider canreceive payment from the customer(s) under a subscription and/or feeagreement and/or the service provider can receive payment from the saleof advertising content to one or more third parties.

In still another embodiment, the invention provides acomputer-implemented method for ranking search results according to aknowledge level of a user, on a network. In this case, a computerinfrastructure, such as computer system 12 (FIG. 1), can be provided andone or more systems for performing the processes of the invention can beobtained (e.g., created, purchased, used, modified, etc.) and deployedto the computer infrastructure. To this extent, the deployment of asystem can comprise one or more of: (1) installing program code on acomputing device, such as computer system 12 (as shown in FIG. 1), froma computer-readable medium; (2) adding one or more computing devices tothe computer infrastructure; and (3) incorporating and/or modifying oneor more existing systems of the computer infrastructure to enable thecomputer infrastructure to perform the processes of the invention.

The descriptions of the various embodiments of the present inventionhave been presented for purposes of illustration, but are not intendedto be exhaustive or limited to the embodiments disclosed. Manymodifications and variations will be apparent to those of ordinary skillin the art without departing from the scope and spirit of the describedembodiments. The terminology used herein was chosen to best explain theprinciples of the embodiments, the practical application or technicalimprovement over technologies found in the marketplace, or to enableothers of ordinary skill in the art to understand the embodimentsdisclosed herein.

1. A computer-implemented method, comprising: receiving an initialsearch query for a topic; generating search results for the initialsearch query; and determining read web pages in a sequence of web pagesaccessed by a user by; determining a dwell time for each page in thesequence of web pages; determining a page length of each page in thesequence of web pages; determining a ratio of the dwell time to the pagelength for each page in the sequence of web pages; comparing the ratio,for each page in the sequence of web pages, to a threshold value;determining the user read a particular web page when the ratio isgreater than the threshold value; and determining the user did not readthe particular web page when the ratio is greater than the thresholdvalue; determining a respective expertise level of each read web page inthe sequence of web pages; determining a knowledge level of the userbased on only a highest expertise level of each read web page in thesequence of web pages, wherein the total number of read web pages isless than the total number of web pages in the sequence of web pages;receiving, by a computing device, a subsequent search query from theuser via a user computer device; determining, by the computing device, aplurality of subsequent results based on the subsequent search query;determining, by the computing device, a respective expertise level foreach of the plurality of subsequent results; ranking, by the computingdevice, the plurality of subsequent results based on the knowledge levelof the user and the respective expertise level for each of the pluralityof subsequent results; and outputting, by the computing device, theranked plurality of subsequent results to the user computer device. 2-8.(canceled)
 9. The method of claim 1, wherein the knowledge level of theuser is further determined based on a data source.
 10. The method ofclaim 9, wherein the data source comprises analyzed social mediadiscussions of the user.
 11. The method of claim 1, wherein thedetermining the respective expertise level for each of the plurality ofresults comprises one of: determining a defined expertise level of a webpage; and deriving an expertise level of the web page by analyzingcontent of the web page using natural language processing.
 12. Themethod of claim 1, further comprising: monitoring activity of the userwith the ranked plurality of results; and adjusting the knowledge levelof the user based on the monitoring.
 13. The method of claim 1, furthercomprising outputting the knowledge level of the user to the usercomputer device for display on the user computer device.
 14. The methodof claim 13, further comprising: receiving input from the user to changethe knowledge level of the user; re-ranking the plurality of resultsbased on the changed knowledge level of the user and the respectiveexpertise level for each of the plurality of results; and outputting there-ranked plurality of results to the user computer device.
 15. Themethod of claim 1, wherein a service provider at least one of creates,maintains, deploys and supports the computing device.
 16. The method ofclaim 1, wherein steps of claim 1 are provided by a service provider ona subscription, advertising, and/or fee basis.
 17. A computer programproduct for ranking search results according to a knowledge level of auser, the computer program product comprising a computer readablestorage medium having program instructions embodied therewith, theprogram instructions executable by a computing device to cause thecomputing device to: receive a search query from a user via a usercomputer device; determine a plurality of web pages based on the searchquery; determine a respective expertise level for each of the pluralityof web pages; determine a dwell time of a user for each page in asequence of web pages accessed by the user; determine a page length ofeach page in the sequence of web pages; determine a ratio of the dwelltime to the page length for each page in the sequence of web pages;compare the ratio, for each page in the sequence of web pages, to athreshold value to determine the read web pages in the sequence of webpages, wherein less than the total number of web pages in the sequenceof web pages is determined to be read; rank the plurality of web pagesbased on a knowledge level of the user and the respective expertiselevel for each of the plurality of web pages, wherein the knowledgelevel of the user is determined from the expertise level of only readweb pages in the sequence of web pages; and output the ranked pluralityof web pages to the user computer device.
 18. The computer programproduct of claim 17, wherein the outputting comprises outputting therespective expertise level for each of the plurality of web pages andthe knowledge level of the user to the user computer device for displayon the user computer device.
 19. A system for ranking search resultsaccording to a knowledge level of a user, comprising: a CPU, a computerreadable memory and a computer readable storage medium associated with acomputing device; program instructions to receive a search query from auser via a user computer device; program instructions to determine aplurality of web pages based on the search query; program instructionsto determine a respective expertise level for each of the plurality ofweb pages; program instructions to rank the plurality of web pages basedon a knowledge level of the user and the respective expertise level foreach of the plurality of web pages; program instructions to output theranked plurality of web pages to the user computer device; and programinstructions to determine the knowledge level of the user by:determining a sequence of web pages accessed by the user during aprevious search query, wherein the sequence constitutes web pagesaccessed in sequence starting with a first web page selecting from asearch results page; determining a respective expertise level of eachweb page in the sequence of web pages; determining read web pages in thesequence of web pages, wherein less than the total number of web pagesin the sequence of web pages is determined to be read; and equating theknowledge level of the user to the expertise level of only the read webpages in the sequence of web pages; wherein the program instructions arestored on the computer readable storage medium for execution by the CPUvia the computer readable memory.
 20. (canceled)
 21. The method of claim1, further comprising: tracking the user's sequence of reading read webpages in the sequence of web pages accessed by the user during aprevious search query to establish relationship data; and storing therelationship data as metadata for web page links.
 22. The computerprogram product of claim 17, wherein the program instructions executableby the computing device further cause the computing device to: track theuser's sequence of reading read web pages in the sequence of web pagesaccessed by the user during a previous search query to establishrelationship data; and store the relationship data as metadata for webpage links.
 23. (canceled)
 24. A system of claim 19, further comprising:program instructions to track the user's sequence of reading read webpages in the sequence of web pages to establish relationship data; andprogram instructions to store the relationship data as metadata for webpage links.
 25. The system of claim 19, further comprising: programinstructions to determine a dwell time for each page in the sequence ofweb pages; program instructions to determine a page length of each pagein the sequence of web pages; program instructions to determine a ratioof the dwell time to the page length for each page in the sequence ofweb pages; and program instructions to compare the ratio, for each pagein the sequence of web pages, to a threshold value to determine the readweb pages in the sequence of web pages.